Its Hindi-dubbed version, Makkhi, which was released on 12 October 2012, had not achieved equivalent commercial success as of June 2015. Eega was one of the highest-grossing Telugu films of the year, earning more than ₹1.25 billion (US$19.2 million). The performances of the principal cast, Rajamouli's direction, and visual effects received critical acclaim upon release. The two versions of the film, alongside a Malayalam-dubbed version titled Eecha, were released on 6 July 2012 in approximately 1,100 screens globally. Makuta VFX and Annapurna Studios oversaw Eega 's visual effects and digital intermediate process, respectively. Principal photography began on 22 February 2011 and continued until late February 2012. The film's production began on 7 December 2010 at Ramanaidu Studios in Hyderabad. Rajamouli reconsidered the idea after finishing Maryada Ramanna (2010), and Prasad developed it into a script. The idea for the film originated in the 1990s from a conversation in which Prasad joked with Rajamouli about the idea of a fly seeking revenge against a human.
Nani reincarnates as a housefly and tries to avenge his death and protect Bindu from an obsessive Sudeep. Its protagonist Nani, who is in love with his neighbour Bindu, is murdered by a wealthy businessman named Sudeep, who is attracted to Bindu and considers Nani a rival. The film's narrative is in the form of a bedtime story told by a father to his daughter.
Janardhan Maharshi and Crazy Mohan wrote the dialogue for the Telugu and Tamil versions, respectively. Senthil Kumar was director of photography and Kotagiri Venkateswara Raoedited the film.
Keeravani composed the soundtrack and score. The film stars Sudeep, Nani and Samantha Ruth Prabhu. Produced by Korrapati Ranganatha Sai 'sVarahi Chalana Chitram with an estimated budget of ₹260 to 400 million (US$3.99–6.14 million), it was filmed simultaneously as a bilingual in Telugu and Tamil languages, the latter titled Naan Ee (lit. Vijayendra Prasad and directed by his son, S. The Fly) is a 2012 Indian fantasyaction film written by K.